Interview: The Brandsmith

What is it about community? with Eli Trier

Our topic today is community – and as someone who has quite literally built, and is still building, a business through authentic relationships with other humans, I’ve experienced first hand how important community is from a branding perspective. And that’s why I want to introduce you to the amazing human who is my guest today.

“I think a lot of people get confused with the words community and audience. Because there’s overlap, but really they are two different things, and I believe in building a community far more than I believe in building an audience.”

— Eli Trier

You can listen to the episode below, or find it wherever you get your podcasts:


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